Eyal, previously known for Hooked (a book on building habit-forming products), turns his attention to the opposite problem: how individuals can reclaim their focus in a world engineered for distraction. His central reframe is that the opposite of "distraction" isn't "focus" — it's "traction," meaning any action that pulls you toward what you actually intended to do, while distraction pulls you away from it. Crucially, he argues external triggers (notifications, apps) aren't the root problem — internal triggers (boredom, loneliness, anxiety, uncertainty) are, since we reach for distraction to escape uncomfortable internal states. The book presents a four-part model: (1) master internal triggers by learning to recognize and sit with discomfort rather than fleeing into distraction; (2) make time for traction by planning your calendar around your actual values in advance (a technique called "timeboxing"), so you can objectively judge whether something is a distraction relative to your plan; (3) hack back external triggers by removing or reconfiguring the environmental cues that pull you away (turning off notifications, redesigning your phone's home screen); and (4) prevent distraction with "pacts" — precommitments (effort pacts, price pacts, identity pacts) that make distraction harder in the moment of temptation. Eyal also devotes significant space to children and technology, arguing that outright bans backfire and that teaching kids to manage their own internal triggers is more durable than restricting access. Throughout, the book pushes back against the common narrative that technology alone is "hijacking our brains," insisting instead that becoming indistractable is a learnable skill of self-management.